5 Exciting Ways to Increase Your Blog Engagement

When it comes to ways to increase your blog engagement, there are five things you can do right now that will change the way you blog from now on!

 

Create An Eye-Catching Title!

In order to grab someone’s attention right from the start, you have to create a title that will absolutely entice the potential reader right from the start. Keep it to the point, but make sure it is really catchy! This is usually the first thing they will see. A boring title means a low click-through rate (CTR).

Your blog title should represent what the reader should expect to find on the blog itself. For example, this blog’s title is “5 Exciting Ways to Increase Your Blog Engagement!”, and you’d expect to find a list of sorts in regards to increasing your blog engagement. You would not expect to find an elaborate advertisement full of false information aimed at simply selling you on a product or service you have no interest in.

Keep in mind that no one likes a click-bait title. When it comes to exciting ways to increase your blog engagement, tricking your audience is definitely not one of them. This is a title that does not reflect what the blog is about. It basically tricks people into reading it, which at that point, they leave your site bitter and vowing never to return. This means, create a title that reflects what the blog is actually going to be about.

Keep in mind that no one likes a click-bait title…that does not reflect what the blog is about.

 

Write An Intro With Value

Your intro should either be a summary of your blog, a sum of the information found on the blog, or an opener that will further entice the reader to keep reading. In any case, your intro should be of value to the reader in order to keep them interested. No one wants to find
an appealing title that sounds like a good read or a profound lesson on a subject of interest, only to find that the first words read are dry, dull, and lifeless. Many times a reader is turned away before they ever have a chance to be engulfed in the blog. Keep it informative and of value, but make sure it makes the reader want to read on. An interesting intro is one of the fantastic ways to increase blog engagement, right from the start.

…your intro should be of value to the reader in order to keep them interested.

 

Use Artistry And Imagination

Remember, blogs are not literary works of art, but they should be creative, fun and imaginative. Keep the value at full speed, but never sacrifice enjoyment. Make sure that whoever is reading your blog stays entertained. Don’t bore them out of their mind with dull writing; spruce things up a bit! Keep things fun!

Keeping in line with the tone or feel of a client’s website is always top priority if you are a content writer, so find out from the beginning what tone or “voice” they would like used. In any case, I’m sure no one would mind a little wit and humor to keep a blog from feeling weighed down by all the facts and information. Besides, blogs are not articles which are written in a scholastic approach. Blogs are normally conversational and should be written in a manner that will pique the reader’s interest.

Again, be sure to check with your client first, unless you are writing directly for your audience when it comes to the tone or “voice” of the blog. But in most cases, I assure you, you will not be penalized for keeping it light, interesting, and fun to read.

Don’t bore them out of their mind with dull writing; spruce things up a bit!

 

Don’t Forget The SEO

Don’t forget the SEO. A good blog, even if it is marketed well, should never be without proper optimization. Proper optimization should be done through natural and organic keyword integration. This does not simply mean to take your focus keyword and stuff it in wherever it fits best. It means to demonstrate true authority when it comes to the use of your keyword(s).

Search engines do not want you to write to impress them. This is simply not how ranking on search engines, like Google, works. They only want for you to write for your audience. They want the content to be valuable to their customers. Once Google finds a piece of information that is relevant to their customer’s search query, it will present it to them.

By demonstrating true authority over the meaning of the focus keyword, as well as writing only for your audience, you will organically rank higher. Remember, being found is the most important step in having your blog read! SEO blog writing is key to being found.

Once Google finds a piece of information that is relevant to their customer’s search query, it will present it to them.

 

Multimedia Use In Blogs

The use of multimedia in blogs is becoming more and more essential when it comes to increasing blog engagement. Studies show that putting videos or images in your blogs stand a higher chance of eliciting engagement. This means shares, likes, etc. Remember that most people, however interested in the blog they may be, are very busy. Put the important stuff first. Don’t take a chance on a slow-build. You will lose them long before then. Dazzle them right out of the gate to ensure maximum interest.

Dazzle them right out of the gate to ensure maximum interest.

 

Conclusion

In conclusion, be sure that the person or service that is writing your blogs understand the core concepts of true SEO value. Be sure that they understand how to organically and naturally integrate your keywords into the blog.

Be sure to create a catchy title that will make someone want to click through to read more.

Include a high-value intro. Right from the start, you should offer the reader something for their time. Show them why they should continue on.

Put the fancy stuff first! Include any multimedia (videos, images, or infographics) at the beginning. This practice will ensure your engagement increases.

Write something interesting to read! Use words everyone will understand. Leave the complex writing for articles, and keep the blogs light-hearted, conversational, and fun.

These steps are sure-fire ways to increase blog engagement.

20 Proven Strategies to Increase the Sales of Your Product!

One of the biggest issues a business can face is declining sales, especially if they are in the initial stage of their growth.

Whether it is due to poor marketing strategies, issues with a product that leads to bad publicity, or the growth of the competition, poor product sales can seriously put a company’s short and long-term future in jeopardy. While no company wants to make less money, there comes a point where declining sales could result in the company being in a terminal condition.

But the good news is that such a fate can be avoided, as long as certain steps are followed. We can take a look at 20 proven strategies that will increase the sales of your product in the coming weeks and months.

 

1. Go with the Flow

In business terms, going with the flow means creating products or services that are in demand. Many major companies went out of business because they refused to believe the market trends were shifting and continued to do things in the same way as they had always done. Pay attention to market trends and change your existing products, or offer new ones, to meet the demand these trends are creating.

 

2. Price Intelligently

Even if you have the best product in the world, consumers are not going to buy it if it is priced too high – especially if a competitor is offering a similar product at a lower price. Either improve the quality of your product or lower its price.

 

3. Build Loyalty Through Rewards

Many companies are hesitant to start loyalty programs, as they feel it is a waste of money. However, loyalty programs reward customers with free items or discounts if they are loyal to your company. These rewards could keep them loyal to your brand, even if a new competitor has joined the market.

 

4. Advertise Properly

Whether it is through traditional or online advertisements, ensure your products are being promoted in the right way and to the right markets. It is not enough for companies to coast on their brand name or past performance, even if they are a huge entity. The modern economy demands constant evolution, and companies should never rest on their laurels where advertising is concerned.

 

5. Free Samples Entice Customers

Free samples are similar to loyalty programs – you may think of them as an unnecessary expense, but they help attract customers. Not only do free samples feel like a discount to a customer, but someone who tries a free sample may like it so much they buy the fully priced product!

 

6. Check Back with Customers

Whether it is through mailed leaflets and coupons, or social media, it is important for companies to reach out to recent customers to ensure they were satisfied with the product they purchased. Customers in the modern economy want to feel valued before, during and after they make a purchase.

 

7. Refresh Product and Packaging

Even if you are selling a product that has nothing to do with looks, it does not mean the aesthetics of your product are unimportant. Customers make conscious and subconscious decisions to buy or ignore products, both in the store and online, if the aesthetic of the product and its packaging does not appeal to them.

 

8. Product Names Matter

If you came up with a fantastic product recently, but you discovered that it is not selling very well, you may want to think about making a name change. Sometimes companies are guilty of creating confusing, excessively lengthy, or difficult-to-remember names for their products. It is better to stick with something simple that your customers can easily remember!

 

9. Quality Always Matters

There are so many stories of companies who stealthily attempted to lower the quality of their products, assuming customers would continue to pay the same price for a substandard item. But customers are smarter than ever, and the internet allows for the quick transmission of information, which means you cannot get away with lowering quality anymore.

 

10. Staff Diversification

It may sound unusual, but having a staff with diverse backgrounds and experiences can make a huge difference to a company’s sales. How? Because a diverse staff will bring different ideas and innovative strategies to the table, which can only help a company as they create, produce and market products to their customers.

11. Professional Blog Content

Having a dedicated website for your company, and individualized product pages for your products is very important if you wish to increase the sales of your product. But getting professional blog content out on the internet can help a great deal as well. These blogs can review your products, outline their benefits and encourage customers to purchase them through various retailers.

 

12. Open Up to New Markets

Even though every company has a specific market or niche they are targeting, it is sometimes a good idea to branch out and diversify the products you are producing. Not only will it let you enter potentially untapped markets, but a diverse range of products can act as a hedge when one or two items do not sell as expected during the financial year.

 

13. Listen to Your Customers

Far too many companies are dismissive of the concerns or complaints their customers bring forward. It is easy to dismiss complaining customers as “trolls,” but their complaints should be taken seriously. Many customer complaints can result in productive changes to a product or how it is marketed – but this can only happen if the company is listening!

 

14. Heavily Test New Products

One of the worst mistakes a company can make is to launch a new product without extensive testing. Not only will a failed product launch cost you money on that product, but it can also ruin a company’s reputation with the wider market. Make sure all potential products are heavily tested in multiple local markets before they are rolled out on a nation or worldwide basis.

 

15. Reinvest Profits

Companies that attempt to push an excessive amount of their profits to their board of directors or shareholders are going to suffer. Giving back to employees and shareholders is a good notion, but companies must find the right balance between giving out their profits and reinvesting them into research and development, new product launches, and marketing.

 

16. Treat Employees Well

When employees are treated with kindness and respect, and as equals, they will feel as though their employer is part of their family. And these employees will care a lot more about whether a product sells, or how the company is performing in a given quarter. And when employees care more, they do a better job in all departments of a company.

 

17. Customer Service Improvements

Some companies have very good products that are priced fairly and widely available, but they offer terrible customer service. If a customer buys a product, encounters a problem and has to jump through 20 hoops before they get any help, they will probably not buy a product from your company again. Investing in a proper customer service team will help your company a great deal.

 

18. Push Your Sales Team

Employees need positive encouragement, and incentives, if they are going to improve their performance. Push your sales team in the right direction through monthly and quarterly incentives if you want them to make a greater effort to increase the sales of your product.

 

19. Test New Ideas

Whether it is a tweak to your existing product, a new advertising strategy or some other new idea, testing these ideas on a rolling basis is a good way to see if you can improve on how things are being done at the company.

 

20. Over Deliver

Too many companies over promise with their products. It may give you an initial set of sales, but those customers will not come back if your product fails to deliver. Instead, under promise and over deliver, as it will result in repeat customers who remain loyal to your brand. This will increase the sales of your product in the long-term.

How to Create a Rocking Business Blog Strategy!

A blog can serve as a potent marketing tool for your business when it’s implemented with dedication, knowledge, and planning.

A business may create and maintain a blog, but will all too often fail to yield any positive results. This is due to poor planning and a lack of consideration in respect to what is involved in creating a successful blog.

Maybe you are simply not marketing it correctly, generating minimal exposure and views? This, in turn, can lead to a poor return on investment and the blog may then fall to the wayside.

How can you create a successful blog?

Planning is key and it is advisable to create a foolproof business blog strategy beforehand. Follow these 10 simple steps and you should be able to implement a business blog strategy that inspires blog posts that truly flourish.

 

Step 1 – Define the purpose of your blog

A blog without a purpose will ultimately prove fruitless. If your blog has no purpose, is there any point in its existence? Why would you create a blog that has no benefit to your business?

Consider first what you want your blog to achieve. Do you want it to compliment your product range and provide customers with additional information? Do you want it to serve as a form of insight into your business operates?

Define the purpose of your blog and set in stone what you want it to achieve.

 

Step 2 – Define the target audience and demographic

Once you have created a purpose, you should then look at the blog’s target audience. Always know your audience. This will influence how the blogs are written and what type of language and subjects are used. For example, if your products are marketed to a senior demographic, your blog should avoid using an excess of technical terminology and modern slang phrases. Ensure that your blogs target audience matches with your sales and marketing strategies and that a clear audience is defined.

 

Step 3 – Create a list of target keywords

Blogs can serve as important SEO tools and can help increase traffic to your website. To achieve this, blog articles must contain a list of carefully crafted keywords and phrases that search engines can pick out and index. Once you have defined your blog’s purpose and target audience, you should then research what keywords you wish to include. What keywords are currently used in your website content? What keywords do wish to feature prominently? Which keywords do you feel users may typically search for on Google to find your business?

 

Step 4 – Choose a suitable means of distribution

How will your blog be implemented? Will you invest in a self-contained blog that is created from scratch and is integrated into your existing website theme? Or will you use a blogging platform such as WordPress or Weebly and simply link this to your business website? When choosing a means of distribution, you should also consider what level of control and customization you require. Remember, blogging platforms often offer a reduced amount of customization and control.

 

Step 5 – Choose a suitable blog writing service

A blog can be created and maintained in-house, or you can use a professional blog writing service. A third-party service can provide numerous opportunities and can take away the stress and hassle associated with creating a blog. A blog writing service will be able to implement your blog and create SEO friendly articles that truly complement your business.

 

Step 6 – Define how you will promote your blog

The next step is to then decide how your blog will be marketed. A blog could contain the most fantastically written posts in the world, but if it is not marketed, or promoted, the number of views will stay limited. Will you use social media to facilitate your blog? Will you promote it on your business website? Will you incorporate your blog into your other marketing such as printed brochures and leaflets? Promotion is key and you should understand clearly how you intend to do this.

 

Step 7 – Agree on a posting schedule

How often will you post new blog articles? What approach will you take to posting? Will you post shorter articles more regularly, or will you post longer articles less often? Having a series of shorter articles that are posted frequently can help improve your keyword placement. You can choose a wider range of keywords and rotate their use. A third-party content writing company can help you decide an appropriate path to take and implement a beneficial posting schedule.

 

Step 8 – Create a list of key metrics for your blog

How do you want your blog to perform statistically? How many visitors do you want your blog to have per day? How many comments do you want your articles to contain? What percentage do you want your SEO rankings to improve by due to the implementation of your blog? Consider what cold, hard numbers you wish your blog to achieve. These figures can then be reviewed in the future. These figures can then be used to measure the overall success of specific blog posts.

 

Step 9 – Create a list of potential blog titles

It is inadvisable to have progressed to this point without having a strong list of titles that will be included in your blog. Why would you create a blog if you have no specific content to write for it? First, consider the different categories you wish to create such as how-to posts, top lists, etc., and once you have a group of categories, you can then work on individual titles for each category. Alternatively, you can seek the advice of your blog writing service that will be able to assist in the creation of catchy and relevant titles.

 

Step 10 – Review the progress and impact of your blog

Once your blog is created and you have posted a series of blog posts, you should regularly assess its effectiveness. You can look back at your chosen metrics and see if your blog is meeting your targets. How many visitors is your blog generating? Is your blog being shared on social media? Is your blog commented on and has your blog generated any business?

Once you have reviewed the efficiency of your blog you can then look to make any necessary changes. Using these steps, and enlisting the services of a professional blog writing company, you can craft an effective, useful and worthwhile blog that will truly enhance your business and increase the worth of your website as a whole!

Read more about the many different content types and benefits to help you build a powerful content strategy.

How to Choose the Best Content Writing Service

When it comes to content writing services, it is imperative that you choose the company that serves your purposes best by providing value, efficiency, and the highest return on your content investment.

 

For starters, many content writing services are the same. Most are content marketplaces. These companies take your project, and post them on an open message board online for freelancers to “check out”. This may not be visible from the start, and other times, this information is not clear or glossed over. There are also a few in-house content writing services on the market. These companies are usually very expensive, and the results are varied.

This is because physical locations infer the cost of overhead into the price of their service. There is also the option of hiring a freelancer. This option is very risky. There are some very good writers on the market. However, being an individual, they are not liable for your dissatisfaction, and have little to lose.

Last, we will look at hybrids or non-physical content writing services. These companies are few and far between. They embody the best of a physical in-house content writing service, with the reach and diversity that only a remote workforce can provide. This allows for expertise and specialties across the board, without the worry of who is really writing your content.

 

Content Marketplaces

Content marketplaces are generally very popular and widely used. The results are mixed, however, when it comes to quality, originality, and timely service. This is because these places simply take your criteria, and post it on an online messaging board. At this point, it is placed among hundreds of other content projects. Next, a freelancer who has signed up with the company has the option of browsing, then checking out one of these projects. They are usually on a time limit. 5 hours to complete several pages is typical. In fact, most projects are split up. This way, a large project can be covered faster by having many different freelancers “check them out”.

The Skinny – Most companies use these services without fully understanding how their system actually works. Most would not be comfortable having their content simply placed on a messaging board to be checked out by an individual who merely signed up to be a writer. Even the testing process, when there is one, is very simple and basic. Freelancers basically only have to prove they speak fluent English.

On another note, most companies are looking for a singular unified voice. They want their brand to be recognizable by its unique tone. This is just not possible when several freelancers from all over the world are writing each section, especially with no collaboration. These companies are usually cheap, but the content reflects the price tag.

 

Physical In-House Content Writing Services

Physical in-house services are usually the most expensive of all the content services. Although the quality is generally higher than content marketplaces, results can still be mixed. The reason for this is because the writers must be local. Not all physical in-house companies are located in major cities where talent is diversified. In addition, these companies work traditional business hours.

Typically, this means they are open from 9 am to 5 pm. This also means that your content is only being written during these times. Last, but not least, is the cost. Because physical in-house writing agencies are, well, physical in location – the costs associated with their overhead is passed on to the client.

The Skinny – Most companies are looking for a fast turnaround on their content. This is next to impossible with most physical in-house services. In addition, many of these in-house services are not diversified enough to specialize in numerous areas of business. They are simply too limited in their expertise due to having a physical location. This is not to say that some of these companies cannot provide high quality, it’s just that they cannot provide the same level of quality across the board.

 

Freelance Writers

Freelancers are becoming more and more popular because many charge very little for their services. They are considered a disposable service. 9 times out of 10 the quality will be poor, but they can simply be discarded. At this point, the search can continue. The plus side is that there are many if you know where to find them. The downside is that just about anybody can apply for the content writing position.

They can say anything and lie about experience and past jobs. Because they are not affiliated with a company, or even a legal business entity, they do not have to adhere to any moral, ethical, or even some legal standards when it comes to business practices. Not all will do this of course, but the effort put into tracking down quality content writers may turn out to be more costly than just hiring a service.

The Skinny – Nowadays, freelancers are a dime-a-dozen. The freelance market is dominated by native middle eastern and Asian writers, homemakers, students, and those who simply cannot gain employment anywhere else. Now some of these individuals are extremely talented and possibly should be a part of a large writing firm. However, you are more than likely going to hire someone who enjoys writing, but is not a professional. Those are simply the odds, based on the sheer amount of freelancers joining the market each day. The odds of finding a freelancer that has the skill level needed to provide you with the quality you need is akin to finding a diamond in the rough. It’s not impossible, but you’ll likely have to do a lot of digging before you find that jewel.

Another thing to note is the price point to value ratio. Value is point of return on your content investment, meaning, if your content is quality and provides value for its readers, you stand a higher chance of receiving a larger return on your investment. If the content is run-of-the-mill, your chances of seeing a return dwindles. This content will also provide no value when it comes to ranking. It has no SEO value. Google only ranks content that is of the highest quality, as per the Panda and Penguin filters.

 

Non-Physical In-House Content Writing Services 

Hybrids, non-physical in-house content writing services, or virtual in-house content writing services, are the newest form of content company. These establishments are able to provide expertise across the board because their writing pool is highly diversified. This diversification is not limited to those who walk through the door with a writer’s application. They are able to privately contract only those who have proven backgrounds in numerous industries. These individuals hail from all over the United States and are experts in their respective fields.

The Skinny – These non-physical in-house content writing services are not limited by traditional working hours, as it is with standard physical in-house writing services. Today, as thousands of companies are quickly learning, outsourcing certain departmental functions allows for greater diversification, greater efficiency, and borders the sustainability of digital automation.

Having the ability to produce valuable content around the clock is worth its weight in gold. It not only allows for a greater influx of high-value content; it continues by offering a reduction in payroll. This is because these services do not charge hourly, but predetermined fixed rates.

These non-physical content writing services promote workplace efficiency in the companies that contract their services by freeing up their in-house departmental functions. This allows for an organic reduction in workplace costs that extend beyond payroll. These companies do not need to provide insurance for the workers of these non-physical in-house content services. They do not need to cover the costs of overhead, transportation, or electricity. They do not need to provide workstations, mechanical maintenance, or workstation technology such as laptops or desktops. They do not even need to provide technical support for these services.

Efficiency and cost savings are not the only plus to using these hybrid services; quality and time-savings round out the advantages. Because these hybrid services are considered in-house and remote workforce’s combined, they are able to provide writings virtually around the clock. They are also able to offer authoritative and precise writings that provide exceptional value because they are professional writers who hail from specific backgrounds. These backgrounds range from mechanics, engineering, medicine, fashion, travel, cooking, science, technology, marketing, SEO, branding, and much, much more.

 

Conclusion

In conclusion, talent can be hard to spot. When it comes to how to choose the best content writing service, some things are best left to the companies that specialize in content. When faced with the rising costs associated with maintaining an in-house content department within your company, this may be the time to make a change that will allow your company to shift with the changing technologies.

Remote workforce’s are the wave of the future, and the ripples are already forming today. Many companies are abandoning the old ways of maintaining their digital presence. They are joining others in ushering in a new era of digital automation by bringing back the human element. If you are considering contracting a hybrid, or non-physical in-house content writing service, to keep your company relevant during today’s rapidly changing digital climate; you are making a choice that will positively affect the future of your online standing.

By all means, welcome to the new age of business. Welcome to the future of competitive gains.

Welcome to today.

How to Use Your Blog as an Effective Marketing Tool

You may or may not know the full benefits of building and maintaining a business blog. Believe me, there are many. This particular blog, however, will focus solely on the marketing aspect of blogging.

 

By now I’m sure you are well aware that blogs can vary greatly in direction and tone. This is the foundation to why blogs make the perfect marketing assets. In fact, 84% of marketers believe that blogs carry more marketing value than video, social media, or social bookmarking sites.

 

Doing Your Research

Laying the foundation for the tone of the blog relies on demographic research, or, audience targeting methods.

This means that you have to know who you are speaking to, in order to know how to speak to them. You have to be sure that the tone of your blog is going to be A) relatable, B) consumable, and C) engaging to and for your target audience.

By doing this research first, you are able to frame out not only the blog being written but also any future blogs that are targeted to that same audience.

 

Plotting Your Course

Framing the direction of the blog is your next step. This actually isn’t as easy as it sounds.

Framing a direction entails plotting out the information that needs to be conveyed, not just what you wish to convey. Sometimes it’s a good idea to first create the headers for the blog beforehand. Nothing fancy – yet. Just plain headers as place markers that introduce the forthcoming content for that section.

Remember, this blog is marketing content, but that doesn’t mean go salesy. It simply means that you are going to discuss an aspect or several, that can help your target audience make an informed decision.

You must know your industry, product, or service inside and out – but, you must also possess the linguistic skill to convey this information in a manner that appeals to your target audience. This is most often the part that isn’t so easy for most. You may have an outline, demographic charts, and a mandate for a clear and concise message, but you may not have the natural ability to translate this information to create a professional, high-quality blog post.

 

Context, Not Just Content

The context of the blog is crucial. Everyone knows that quality content is a must, but many neglect the aspect of context.

The context means that while you are creating a blog for marketing purposes, your overall subject matter stays on par with your overall website. That goes for tone and subject matter, industry, and more.

For example, if you have a website that talks about electronics on virtually every page, but you write a blog about selling firehoses, you may throw off search engines when it comes to what you actually so, and what your website is actually about. Now, this probably won’t happen from one blog, but when done enough, it will definitely begin to have an impact.

 

Achieving True Marketing Success

Exposure, of course, is essential when it comes to any marketing campaign. However, through organic search ranking, blogs stand a clearly higher chance of reaching eyes alone than any other marketing means.

However, when used hand-in-hand with social media and social bookmarking sites, your chances of reaching the eyes you want in front of your blog are now through the roof.   It’s a symbiotic relationship in every sense of the word.

Your social media platforms need content to flourish. Blogs are that content. Posting links back to your blog posts give your social media followers fresh content to read and learn from.

The people that click through to read your blog post become site visitors, increasing your chances of making a new customer. You have now increased your site traffic, having generated a quality lead while increasing your chances for a conversion.

The blog has now officially done its job as an affordable and effective marketing tool. Now, you just do this over and over again to replicate the results. The more blogs you post, the higher the chances of success.

Find Success by Pissing People Off! 3 Simple Marketing Hacks…

Today more than ever, people are trying their hand at starting their own business. What many don’t realize is that millions are becoming successful every year!

In fact, these 3 simple hacks will help almost any startup better their chances of becoming successful. The trick is to create brand awareness. And yes, piss people off.

 

Step 1: Brand Evangelism

You are probably asking, “What is brand evangelism?” Brand evangelism is a method of WOMM or word of mouth marketing. Although you may have read that word of mouth marketing is dead, believe me when I say that word of mouth marketing is very much alive. In fact, it is the most dominant form of marketing on the planet – and it’s free. 

It is very, very simple to get started. Ever hear of a thing called Facebook? How about Twitter? Instagram, maybe? Social media marketing is the most valuable tool in any successful company’s marketing arsenal. No, you don’t have to pay for ads. You just have to be interesting! 

First, focus on being proactive, productive, and broaden your friends list. Simply get the word out about your brand, product, or service through your social media channels. Talk about them (or it) in a fun and exciting way. If your product is a new coffee grinder, join groups about coffee. Find anything that has to do with coffee, i.e., coffee enthusiasts, coffee connoisseurs, etc. 

Next, find someone you personally know with a huge friends list and ask them to endorse you! After that, you ask your friends, or fans of your product, service, or brand to endorse you! Connect with people. It is the bare essentials of word of mouth marketing! If you garner enough attention toward your brand, product, or service – this attention will spread. This is the key to unleashing a viral campaign that could turn into $$$. 

Simply do this over and over and over, again. With enough hard work, word will spread.

 

Step 2: Be Different. Very Different.

Be the Red Paper ClipWhile you are attempting to secure a viral social media presence, you must ensure something else. Be different. Be very different. Blending in does not lead to success. Is your neighbor successful? Is the guy in the cubicle next to you successful? How about the girl

who handed you your burger during lunch time. Is she successful? Now, how about the owner of the company you work for. Is he or she successful? Yes.

You see, never “blend in”. You MUST think outside the box. 

 

DO:

 •Dare to be different

 •Do not conform to industry norms

 •Set yourself apart

 •Make your website look and feel different than others in your same market

 •Make bold statements

 •Invest in a content & blog writing service

 •Network (Find allies in markets that complement yours. Example: If you started a car engine repair shop, make friends with auto parts distributors, auto body repair shops, etc.)

 

 DO NOT:

 •PLAY IT SAFE


•Model your website after another successful one in your market

 •Write your own blogs or web content (Your time is better spent running your business)

 •Be afraid to offend! 

 

Step 3: Piss Everyone Off

That’s right. Everyone. You may think this is a crazy or counterproductive move, but you would be wrong. Ever heard the saying, there is no such thing as bad publicity? Well, it is true. There have been numerous studies on this notion. Every study has shown the same thing. Bad publicity can increase the sales of small businesses simply because of one concept: brand awareness. 

Think about it this way, have you ever sat around a table having a discussion with friends – only to have one of them say the most ridiculous, offensive thing you have ever heard? Did you just sit back, smile and nod? Nope. You argued the point. Next, other people jump in. Soon, everybody is in on the discussion. 

If someone walked up to you and said, “Your favorite movie of all time sucked, and here’s why…” Are you going to stand there and let them tell you a bunch of asinine reasons that sound as though they never even saw the damn movie to begin with? OF COURSE NOT! You are going to argue the point. Anyone who has had a 3-day Twitter war or a week-long battle with someone on a random discussion board can relate.

Try this little experiment: Go on Facebook. Post the most off the wall thing you can think of. Don’t say something that will get death threats, just something that is mildly offensive, or goes against popular opinion. Say it bluntly, in one short sentence. After you see the result, you may understand this concept. Pissing people off gets people to engage.

All you have to do is go against the grain. Start your post by saying something like, “5 Reasons Forest Gump Sucked” or, “10 Reasons Why You are a Bad Wife”. Titles like these get responses. They get engagement. Afterwards, you can come up with a few points, and you will have all the attention you can handle.

Now, attach these posts to your brand, website, product, or service, and watch your site visits increase. Create enough engagement and…

BOOM!

You have brand awareness.