Why Use a Blog Writing Service for Your Website?An in-house blog writing service has many wonderful benefits for businesses and agencies.
A blog writing service can alleviate the responsibility of creating fresh, original content for your website on a regular basis. More than that, a blog writing service’s mission is to solely focus on high-quality content. Hiring a first-rate content writing service that specializes in blog writing will allow you to focus on other matters, knowing full well that your content creation is in good hands.
Professionally Written Blogs
Blogs are a vital part of SEO, as they provide an influx of fresh content to your website if done properly, and on a regular basis. Blogs are a fantastic way to increase the content density of your website, and an equally fantastic way to let Google – and your audience – know exactly what you do. While blogs provide your readers a service, they also inform Google of the context of your website. Organic keyword placement within your blogs assists with this. Keeping your blogs focused on a keyword or key phrase will help google to understand the meaning and goal of your business blog.
The Might of Meta Data
Your Meta information is another part of the equation. Meta data refers to the Meta description of your blog and your Meta title. They are commonly found on webpages, blogs, service pages, etc. Meta keywords are not used anymore and are ignored by Google altogether. In fact, some argue that Meta descriptions do not help when it comes to SEO, but in any case, Meta descriptions are critical when it comes to getting click-throughs. Once you upload your blog posts to your blog section, be sure to write a catchy Meta description to garner lots of clicks!
Meta descriptions are also a perfect way to work in your first sales pitch. In fact, letting Google pilfer through your on-page content may result in gibberish. Adding a Meta description will speak solely to your audience, enticing them to click on your link and not your competitors. Your Meta description should be written in a way that is enticing, but best describes what the reader will find when they click through. Misleading Meta descriptions is a quick way to lose a potential customer.
The Virtue of Organic Keyword Targeting
Organic keyword placement is yet another service that any decent blog writing service should include – free of charge. Organic keyword placement is where your target keywords or key phrase comes into use. This is not to say that using them over and over again will help you. In fact, it will most likely do the opposite. This is known as keyword spamming. Keyword spamming is a fast way to gain a penalty from Google, get de-ranked, or removed from Google index altogether. This would be, um… bad.
Keyword targeting is very simple. It means to focus the context of the blog on the meaning of the keyword or key phrase. The actual phrase or keyword should only be used where applicable, where necessary. Generally, a keyword should be used in the title, the first paragraph, the last paragraph, and in the Meta description. However, this is only a guideline. Actual integration will vary depending on the type of content. Keyword targeting is more of an art than actual science, however, a formula is applied when doing so.
Generally, a keyword should be used in the title, the first paragraph, the last paragraph, and in the Meta description. However, this is only a guideline.
The Value of Quality Blog Content
As many already know, the goal is to post top-quality content. However, what many do not know, is that Google demands it. The duly noted Hummingbird Update is a part of a complex algorithm that google created to filter websites with high quality content, ensuring
only they rank. This update ensures that websites with poor quality content or with thin, or little, content are removed or de-ranked, to make room for websites that Google believes provides more value to their customers. That’s right – Google’s customers.
The way google sees it, their customers search for information through their service. Their job is to provide the most relevant choices to their clients, which focuses on their search query. Because of this, you must realize that Google does not want to let their customers down. Their goal is to provide the best service they can for their customers. Therefore, you must fit in with this point of view in order to be found relevant for Google’s customers. Your customers are simply Google’s customers first. This is how they found you. Obeying Google’s guidelines and rules is the best bet if you want Google to refer their clients to you.
The way google sees it, their customers search for information through their service. Their job is to provide the most relevant choices to their clients, which focuses on their search query.
So why use a blog writing service for your website? Because a blog writing service understands all of these principles and rules. To ensure you don’t end up getting penalized or lose your rankings before your business really even takes off, it may be better to just go ahead and hire a professional blog writing service for your website right from the start.