Blogs. We hear about them every time we get online and look for ways to increase our revenue, increase engagement, and increase search rankings. To increase just about anything, you’ll pretty much hear the word, blogs.
What is it about blogs that so many refer to them as, well, a cure-all? That’s because they kind of are. Blogs are the cornerstone of all modern internet success. They help drive consumer engagement, they increase the sales of products, they are answers to questions, and they can simply entertain. But it doesn’t stop there. Not by far. The benefits go on and on.
Your Business Blog
But let’s start with the basics. Blogging for business is a term used to describe the process of blogging for purposes related to a company or startup. Every company that has found success online in recent times, and remains successful today, has done so because of blogging for business.
On just about any given website, you’ll find a menu option such as Blog, Our Blog, News, etc. This link will bring you to that website’s blog section. There you (should) find a plethora of blogs that are in some way connected with information based on the industry of the website you are on. For example, if you are on a website that sells cars, you might find that their blog posts are related to the automobile industry (e.g. an auto maker’s new concept car, or new cars hitting the showroom floor next month).
Direct vs. Indirect Business Blogging
There are direct blogs and indirect blogs. A company that features blogs that only showcase their products (unless you have 1,000s of products), in many cases, end up “painting themselves into a corner”, so to speak. Those would be direct blogs. For example, if you sell shoes and your blog features solely (pun) blogs about the types of shoes you sell, your blog will become stale and you will, eventually, run out of topics.
Indirect blogs allow for nearly unlimited topics and cover more than just your direct business line – it speaks to those that may not realize they are looking for your services. For example, if you sell shoes, you would want topics like, “How to Avoid Cramping While Jogging”. With a blog like this, you can really provide a service by providing valuable information to joggers – a very large crowd. Oh yeah, and they buy shoes, you know, for jogging. You may want to include some information – along with the other valuable tips, about the right type of shoes to wear. You just may happen to sell those shoes (wink, wink).
So, What is Blogging for Business?
Blogging is something that every business should be doing. Blogs should cover the basic types and formats, as well, such as How To blogs, Numbered Lists, Proven Strategies, Answers to Questions, General Information, etc.
If you sell products, blogs can talk about your industry, news surrounding your industry, provide information about your product, and more.
If you want to improve your search engine rankings, blogs help by offering SEO value to your overall website, while ranking independently. They also provide original and valuable content for search engines to crawl.
If you want the world’s greatest FAQs, blogs can eliminate a lot of hassle. They can feature a question, and then answer it in an in-depth, fun, valuable, and SEO-friendly way.
If you want to gain feedback from or engage with your target audience – blogs are the way to do it. They can be fun and witty, personal or professional, in-depth or light-hearted. They can be exactly what you want them to be.
There are literally dozens of reasons why your business should be blogging – all of them lead to growth and success, but only when they are done right. If you have not yet found the success you have been looking for with your business blog, maybe you have been going about it the wrong way.
Don’t Try This at Work
There are like, a zillion companies out there that write content. They focus on content – it’s what they do. Don’t ever spend your time writing blogs. Leave that to the people that know what they are doing. You focus on your company. Spend your time doing what you do best. Leave the blogging to people who do that best. Find a company by looking at their reviews. Read what others are saying about them. Look them up online, go through their website, and see if what they offer is what you need.
When it comes to blogging for business, find a company who makes it their business to bring your business success.