The Secret to Building Google-Approved Backlinks


As 2019 really gets going, more and more webmasters are looking for ways to build quality backlinks without violating Google’s rules on link building. Why?

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Effective Link Building Strategies for Increased Rankings

Learn how to build quality backlinks the right way.


As 2019 really gets going, more and more webmasters are looking for ways to build quality backlinks without violating Google’s rules on link building. Why? Because Google has stated that backlinks to your content, when the backlinks come from authority websites, is a top ranking signal.

But what does Google say about backlinks?

What Google Says About Link Building

Essentially, Google says that links to your content from websites it considers authorities in your niche must be obtained naturally. Google says you cannot have solicited those links in any way.

This covers link sharing, along with many strategies used by SEO companies today. You know the companies. They say things like, “We’ll get you 50 high-quality backlinks for $500.” These companies and their solicitations are in direct violation of Google’s Webmaster’s Guidelines. Websites that are discovered by Google taking part in these practices can be de-indexed altogether.

These practices are technically considered Blackhat SEO.

Now, if you are one of these “Link Builders” claiming otherwise, I’m not trying to step on your toes, so to speak. Google is. Directly.

In fact, here are a few of Googles exact words on what is against Google’s policy:

#1. Buying or selling links that pass PageRank.

#2. Excessive link exchanges.

#3. Large-scale article marketing or guest posting campaigns.

#4. Using automated programs or services to create links to your site.

#5. Requiring a link as part of a Terms of Service.

According to Google, “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

In fact, there was a Tweet exchange recently where someone was upset that Google was limiting their ability to create backlinks for their clients in a “White Hat” manner.

An executive for Google reached out to this individual and simply asked, “If you are ‘building links’ for your client, can you tell me how this is not manipulation?”

This explains it very clearly – if you are looking for ways to build backlinks to your content, hiring a company to manually build them for you is simply not the right thing to do.


What About Guest Posting?

While guest posting is a widely used method for getting backlinks to your website, if you are guest blogging expressly for the reason of backlinking, yes, you are in violation of Google’s link building policies.

Google wants guest blogging to be about providing value to readers. That’s it. It is to help other people online. How is it supposed to help you? It’s not.


Then How Do You Get Quality Backlinks?

In fact, there is only one way to build quality backlinks to your content. There is only one way that Google says is the right way.

No, it is not by guest blogging on a mass scale.

No, it’s not by hiring a company that offers a ”FREE e-book download to high DA websites that offer free backlinking!”

If you are exchanging money directly for backlinks, you are participating in Black Hat SEO practices. Point blank.


The Secret to Getting Google-Approved Backlinks

Google says that the only way to naturally build backlinks is by creating and publishing high-quality content that authorities in your niche want to link to.

That’s it. Simple.

While creating content that is valuable, share and click-worthy, and truly worth linking to, may not be everyone’s cup of tea, it is honestly the only true ‘White Hat SEO’ method to generating Google-approved backlinks.

But there is a loophole. And yes, it is still ‘White Hat’. It is the ‘Content Creation Service’.

Google says you have to create and publish high-quality content that is valuable and that others will want to link to. Google does not say that you must write the content.


Using a Content Writing Service

Using the services of a content creation company is completely White Hat, approved by Google, and is recommended by most experts. Using an outside company that develops content such as blog posts, website content, articles, and more, is the perfect solution to creating high-quality content that is ready for you to publish.

In fact, publishing content such as articles or blogs on a regular basis serves many purposes.

  1. It is a steady way to build quality backlinks to your website
  2. It gives Google fresh content to crawl
  3. It gives your site visitors something to look forward to
  4. It provides a steady flow of information to your audience
  5. It adds immensely to your website’s overall SEO profile
  6. It creates a denser website, which Google loves
  7. It is an avenue to draw new visitors to your website


Which Types of Content is Best for Building Backlinks?

The exact content type is not really the question you should be asking. Any type of content, be it a blog post, an editorial, a thought leadership piece, or more, has the potential to generate backlinks.

It is more a question of quality and value.

The more valuable the content is to a given audience, the more likely a website that believes their readers will benefit will link to it.


How Long Should the Content Be?

This is actually a good question. According to most SEO’s, the longer the content piece, the more likely it is to rank higher. This will give it the visibility to draw in the readership it needs to increase its chances of being linked to.

I do agree, but to a point.

The most important things to remember are:

  1. The length of your content should depend on your specific readership and the content length that is standard for your industry.
  2. The attention span of your individual readers. A heat map of your blogs can help in gathering this data. Also, there are companies like Clicktale that offer heat map integrations.
  3. The content should only be long enough to provide the most value to your core audience. Extending it beyond the point of value for the sake of word count is irresponsible and may prove to hurt your efforts more than help them.


In Closing

My final thoughts on effective link building is this: If your only goal is to generate backlinks, your priorities are not where they should be. Google created their policy on the matter for a reason. They created it so consumers, readers, and users of their platform (searchers) get the best experience.

And that’s what your goal should be.

If your goal is to provide your audience with the best content, the best value, and the best experience, backlinks will come. Naturally. Organically.

And that’s exactly how Google intended it to be.

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