The Benefits of Having a Killer Blog SectionWhile SEO is very important, blogs provide a range of benefits.
An engaging blog is a terrific way for your website’s visitors to familiarize themselves with your company. It may demonstrate to them that your company is relatable, and they have the opportunity for engagement. In this day and age, most consumers want the same access to their chosen stores, restaurants, service providers, etc., as clients do when contracting a firm. They want to be updated about discounts and specials, and they want to know if there is truth to the latest rumors. They want to be “in the loop”.
Many companies are understanding a consumer’s place as a perceived shareholder. A customer is the purchaser of your product or service, and this subsequently grants them the right to take issue with certain decisions, to congratulate the company on an achievement, or voice a concern when they feel the need. Among numerous elements involved with actual rights, as many companies embrace this reasoning, some companies are flourishing – while others are not.
A blog section that is constantly updated can share information, and allow customers to engage with the post through a comments section. A blog can actually alleviate the pressures from a customer service department and human resources, as well. A blog allows customers and those wanting additional information about your company a way to obtain this information without taking up the time of in-house personnel, or full departments.
In addition, with a blog section, you can show your visitors in a more detailed and engaging way, the types of products or services you provide – and why it is beneficial for them. Getting them to trust your company can build a long and prosperous relationship.
Enhance Your SEO Like a Jedi
Having a blog on your website is great for SEO. This is because all backlinks to your blog posts are pointing to your main domain. This will increase authority to your website, because implementing more content rich pages pointing to your site will help your company
rank higher in Google search results.
According to Google’s Support Page “One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.” A company website can reach thousands of people through a blog by organically adding your keywords into them, and indexing them with Google.
Upload Blogs Weekly
It is a good idea to add a certain number of blogs to your website every week. Most companies like to start with several blogs per week, and then move up from there. It is important to update your blog consistently, because this shows Google that you are regularly updating your website with fresh content.
However, and more importantly, it gives your customers or clients something to look forward to. Blogs also help to build trust and foster a connection between your company and your customers. The benefits of having a blog section are remarkable and extremely vital to your company’s long-term success.