The Benefits of Blogging for Business
Blogging for business has numerous benefits, but the most important are higher rankings, greater engagement, social growth, and increased sales.
#1 Blogs Get You Found on Google
When blogs are written with quality, search engines will take notice.
This is extremely valuable to your website. A search engine’s job is to present its users with information that is relevant to what they searched for. They want to serve their customers with information it considers valuable.
This is where SEO blogs come in.
If a blog is written with valuable and relevant information, search engines will rank it high so it is available to its customers. This is why you want your blogs to be high-quality and full of value. Do it right the first time, and you won’t have to go back and fix it later.
#2 Blogs Make Them Want To Stay
Your bounce rate shows you how interested in your website your visitors are. The longer they stay, the more interested they are.
Customer engagement is a term used for keeping your website traffic interested in your content. This means keeping them on your website longer. Engagement increases your chances of making a sale.
Again, this is where SEO blogs come in.
A good blog is full of information. It should also entertain. An entertaining blog can create engagement that is natural and lasting. Offer information in a conversational way, and never underestimate the ability to make someone smile.
#3 Blogs Are Social Butterflies
Many people understand the important role social media plays when it comes to your business. However, some still aren’t sure.
Social media sites such as Facebook, LinkedIn, and Twitter help to grow your company or product’s fan base, increase awareness, and help drive traffic to your website.
Blogs make social rounds by getting shared. When a blog is written and then posted on your website, the link can then be shared to your social media accounts. When This is done on a regular basis, your growing audience will learn they can depend on you for content. They can share it, and when it is read, you get site traffic.
#4 Blogs Turn Traffic Into Dollars
Many people wonder how you make money from posting blogs on your website. There are many ways, but this is what affects you most.
When someone searches a keyword into Google, the search engine will display the most relevant results. When that searcher clicks on your blog, it will take them directly to your website.
This is where conversions can happen.
A high-value blog will address what the searcher was looking for. If the blog is able to answer a question, clear something up, seamlessly sell a product, or build trust – you have increased your chance of having the reader look through your website and becoming a customer.