SEO Content Writing for Greater Impact
SEO content, simply put, is content that is created using the latest SEO writing methods.
Organic SEO Content
Professionally written SEO content should be developed organically. Long gone are the days where keywords could be “stuffed” throughout the content, resulting in higher rankings. In those days, it essentially became a race to see how many times the keyword could be used on one page.
Now, however, keywords are important, yes. But only in context.
This means that a keyword in and of itself carries less weight when it comes to ranking leverage. Of course, keywords are still important, but the context in which they are used is just as important.
For example, if your keyword is “Autobody Shop” it doesn’t exactly matter how many times you use it. In fact, Google’s Matt Cutts (before he moved to another position) explained very diplomatically that when Google’s spiders crawl content, and they see your keyword, it starts to think “Hey, this content may be about this.” When they see it again, it’s positive that it is. Three times or more doesn’t necessarily hurt the content, but it no longer helps.
Instead, the content should focus more on context.
This is what separates amateur writers who are inexperienced or not quite knowledgeable in SEO from expert SEO content writers. Those who are well-versed in modern SEO content writing principles understand this distinction. They know that the context, or meaning behind the words, carries just as much, if not more, weight than the actual keywords used throughout the written content.
Essentially, SEO content writing services focus on the overall quality of the content and its message, as well as the way keywords are used. This includes LSI (Latent Semantic Indexing) keyword inclusion, synonyms, and context.
Planning is key and it is advisable to create a foolproof business blog strategy beforehand. Follow these 10 simple steps and you should be able to implement a business blog strategy that inspires blog posts that truly flourish.
What are the Benefits of SEO Content?
SEO content has numerous benefits. Benefits that extend well beyond the obvious. However, let’s begin with ranking first and foremost.
Like we discussed earlier, when SEO content is written properly, it results in natural rankings. This means that the content was focused on expressing the message first, ensuring the content was well-researched, written with professionalism and quality, and was free from grammatical and punctuation errors.
The content must have an information hierarchy since Google always places more emphasis on the value of the information in the top half of an article or blog post. This means that Google places more ranking weight on content pieces that begin strong, offering value right from the start.
The content must also use a focus keyword, as well as LSI keywords and synonyms naturally and organically to ensure Google spiders – and your target audience – understands the message you are trying to convey more clearly.
Finally, the content must offer exceptional value to readers. More so than other writings on the same subject and that targets the same space you are targeting.
SEO content should have a specific purpose. A primary purpose should be lead generation.
Whether you are trying to provide in-depth information, tell a story about your product or service, or simply sell – the content you publish should have the purpose of drawing in readers. And those readers are leads.
To clarify, every person who clicks on your blog post, web page, article, or product description, is a lead. It doesn’t matter if they clicked with the purpose of becoming a customer or not. And it doesn’t matter whether you still have much more to do to turn the reader into a buyer. When someone takes the time to click on your content to read further, that piece of content has just generated a lead.
This is what SEO content writing services should do best. Drive readers to your blog. This gets people to your website, where the content is published. Once they are there, the content should resonate with the visitor. The content should demonstrate to the reader that you are an expert in your field, that you are reliable, and your company is trustworthy.
Winning over a reader can easily result in that individual becoming a paying customer. This is true whether you are marketing B2C or B2B.
Save Money on Paid Advertising
While paid advertising can place you at the top of the SERPS, it is contingent on your budget. In addition, depending on your budget, you are limited at to where the ad appears, how often, and for how long.
Remember, your ad only remains visible as long as your budget holds out. Even if you have good results advertising, you are actually vastly limiting your potential.
SEO content writing services offer something paid advertising never could; longevity and long-term results. Unlike a paid ad, a blog post, article, a web page, and a product description you pay for only once. After it is published, it remains visible indefinitely. An ad is gone, however, along with your budget.
While many pay thousands of dollars for paid search traffic, a monthly blog subscription can cost pennies in comparison. Posting even 4 blogs a month can yield great results over time and long-term. While this is the bare minimum anyone should post monthly if they are looking for results, it still compounds, eventually reaching dozens or hundreds of blog posts circulating online. And they do not go away. Ads do.
70% of shoppers spend half of their time looking up products online.
Approximately 346+ million people read blog posts around the world.
More than 61% of all online shoppers have made a purchase because of something they read in a blog post.
By uploading between 21 and 51 blog posts, you will see an increase in your website traffic by an average of 30%.
Once you have uploaded 52 or more blogs, your website traffic will increase by 77%.
Businesses that blog generate an average of 126% more leads than businesses that do not.
Businesses that blog receives an average of 97% more high-quality inbound links than businesses that do not.
On average, businesses that blog receive 434% more pages indexed than companies that do not. Once a website has over 300 indexed pages, website traffic increases by over 236%.
Statistics provided by: HubSpot * Sigma Web Marketing * TrafficGnerationCafe * The Future Buzz * FactBrowser * Impact Branding & Design