Make Money Online! Part 1: Investing in Your Content
When it comes to making money in 2017, just about everyone wants to learn how to make money online. To tell you the truth, it is absolutely possible. You can make money from home by working online. Hell, there are people who play video games – FOR A LIVING! They actually make millions of dollars doing it. Now isn’t that a slap in the face? My mom used to tell me to get off the video games and go outside and play. If I’d only known.
Well, anyway, enough about living in my past. Let’s take a look at your future.
Question number one most people have is, “How do I make money online?” And truthfully, there are a plethora of ways you can do it right now. But let’s say you have a website. You have a website that promotes your big idea, sells your product or service, or helps people find ways to earn money from the internet. You may simply be experiencing a problem that is actually quite common. You have a website and a product, but you aren’t selling anything.
You, my friend, are not alone. In fact, most people who up and make an online business cannot for the life of them figure out how to make it take off. This is where the truth sets in: It’s possible to make money online, but it isn’t always easy. However, there is a solution. You may have to work at it, but hey, it’s not like you’re out there right now digging ditches for a living, right?
The solution? Content. That’s right. Nothing will help your brand take off like investing in it through high-value content. Remember, it’s not just about web design – which is a big thing. It’s about the content on your website first and foremost. Don’t believe me? Ask Google. No, really. I’ll wait…
See? Content is where it’s at. More so than your product even. It doesn’t matter if you are selling geese that lay golden eggs (though if you have one for sale, I’m buying), if your content doesn’t resonate with your target audience (you know, the golden egg loving people), you will not make the sales you want (unless you are really selling geese that lay golden eggs).
Now, a little bit about content…
The Truth About Freelance Marketplaces
Now, if you really want to invest in your brand, you’ll have to invest in your content. This means you may want to avoid freelance marketplaces. This is due to the fact that a great majority of these marketplaces take your project, and post it on local community service boards where it can be chosen by one of hundreds of freelance writers. It usually has a rushed time limit dictating how long the freelancer can have the article “checked out”. This can be demonstrative of how these companies not only value your project, but how they value your business goals, as a whole.
Developing high-quality content for your business is a trusted financial solution, which relies on a large and measurable return on your investment (ROI). Your content should not only be valued by the content writing service you entrusted to develop the content to 1) help build your brand, 2) highlight and develop the voice of your company, and 3) motivate potential customers to make a purchase now – but most of all, your content should be valued by you. In most cases where your content is considered a valuable commodity, you need to find a content development firm with in-house solutions. You should also consider the true value of your content needs, and what it means for your business when making this decision.
Don’t Devalue Your Dreams
When an individual puts a small price tag on their content, it brings to light several issues.
One, it shows that they do not value their brand enough to invest in quality content. Too many times, someone who spends all their time shopping around for “affordable” content (offering pennies for hundreds of words) really doesn’t the concept of Content is King.
Will this person find a taker? Of course!
There are hundreds of beginners and those with absolutely no experience that will jump on the chance to make $1.00 for writing a web page or blog! This person may actually believe he or she has found a bargain! However, they have not. This content will be sub par, at best. This content will never deliver the desired outcome of any company, startup or otherwise. They have displayed that they do not value their brand or their company or their dreams, for that matter, and have further demonstrated that they are not willing to invest in their own online success.
An individual who is in charge of making decisions related to content must be aware of the long-lived truth: You get what you pay for. This of course does not mean you can’t find deals or great bargains, but it does mean that if you are paying pennies for your content, you will be lucky if it is even coherent. If you are willing to slap that on your website or company blog, this would be the reason why your company may not be faring so well when it comes to your SERP position, and sales.
Creating True Value
A professional and experienced content writing service will provide high-quality content, which was developed by industry experts through:
- SEO Expertise
- Audience Targeting
- Organic Keyword Placement
- Trend Analysis
- Market Research
- Industry experience
- Demographic Research
- Marketing/Advertising Methods & Techniques
- Site Research
There are very few content writing services that offer in-house staff writers with industry expertise but they do exist. Believe me. They do. The trick is, do your research. Look up reviews and find out what other people have to say about their quality and service.
Remember, if you want to find success by making money online, you have to start somewhere. If you already have a big idea but are having trouble getting it to take off, take my advice and invest in your idea by investing in your content. That is how you will rank on search engines and sell your idea.
But hey, what do I know? Oh yeah, I make money online! I won’t say how much, but I do pretty well (wink, wink). But then again, maybe it’s not as much as you and your goose.