Improving organic search results is a constant struggle for many websites.
As anyone with a website can tell you, being on the lower end of search engine results pages for related keywords is absolutely devastating for a website. While you can still get hits onto your site through email blasts, social media posts and other means, organic search results are still absolutely vital to the long-term health of a website. And that is why it is so important to take a look at our step-by-step guide that will help you improve the organic search results for your site.
Improving Organic Search Results the Right Way
Step 1: Optimize for People, Not Search Engines
Using SEO and other techniques on your website is very important, but improving organic search results occurs when sites optimize their content for real people, and not search engines. If you want people to organically come across your content on a search engine results page, ensure you are writing about the topics and including the keywords that would interest those people. When you create quality content that educates, informs and interests your readers, your SEO will improve on its own.
Step 2: Add Professional Blog Content
Professional blog content is an incredible way to achieve your goal of improving organic search results. Not only is professional blog content going to help promote your site, products or services, but it can drive readers to your site as the content will genuinely interest them. Recycling content to come up with new blogs every week is not a good idea, as your readers will start to find the site redundant. But new content that is professionally written will most definitely result in organic search results improvements.
Step 3: Define Keyword Lists
In order to focus on real people and not search engines, start creating a list of keywords that you believe people would use if they were searching for products, services or information related to your website. Use tools such as Google’s Keyword Planner to assess the estimated traffic for the various terms, as it should help you prioritize certain keywords over others. Ensure these keywords organically make their way into the articles and blogs you are putting up on the site.
Step 4: Cornerstone Pages Help a Lot
What is a cornerstone page? It is one page that is going to have all the information about a particular product, service or keyword. Sites that have ten or fifteen pages with content about the same keyword will struggle with organic search results, as Google gets confused regarding the relevancy of each page. But having a cornerstone page that is the authority on a particular topic on your website ensures that no relevancy confusion will exist. It also ensures your site visitors and readers know where to go if they want information on a particular topic.
Step 5: Repeat Keywords Effectively
Stuffing keywords into articles for SEO purposes is never a good idea, because readers can spot them a mile away. They know the difference between genuinely informative and unique content, versus content that was created for the purpose of SEO and driving traffic. But if you can implement keywords into articles three or four times in an organic manner, your relevant content is going to place very high in organic search engine results pages. But keep the golden rule in mind: never sacrifice content quality for keyword placement or repetition.
Step 6: Page Title Optimization
Use HTML tags effectively, ensure page titles are concise and interesting explanations of a page’s content, and make sure meta descriptions are no more than 150 characters. Make sure the targeted keywords you are putting into the article are naturally woven into your titles and meta descriptions as well. A good title is about so much more than enticing a customer onto your page – in terms of search engine results, good titles and meta descriptions are going to help your site stand out among the crowd.
Step 7: Keyword Variations for Anchor Text
When you have internal links that you are using on your site, ensure that these internal links are being used through anchor text that is a very close approximation of your target keywords for that particular page. But make sure the anchor text is not exactly the same as the target keyword, because close variations will help your site perform much better than exact matches. Hen creating anchor text for the purpose of internal links, always avoid using phrases such as “click here for more information,” or “click here to download software.”
Step 8: URL Names Are Important
Even though many websites ignore URL names, they do matter a great deal. Shorter URLs are going to perform much better among organic search engine ranks as compared to longer ones. Ensure that your URLs have as few slashes as possible, and it is always a good idea to try and incorporate keywords into your URLs wherever possible. For instance, http://yourwebsite.com/footballshoes would be a great URL if you have a cornerstone page where you are selling, reviewing or promoting football shoes to your readers.
Step 9: Avoid Black Hat SEO
The concept of tricking search engines into boosting your ranking is referred to as black hat SEO. Sometimes these techniques include buying links or using other means to get a temporary ranking boost. And while these temporary boost are tempting to go after, they are short lived due to the constant updates Google makes to its algorithm for search engine rankings. And if Google happens to spot your repeated use of black hat techniques, your site may get removed from their index completely. It is much better to focus on ethical and proper methods of improving organic search engine rankings.
Step 10: Use Social Media Effectively
Social signals have a big impact on improving organic search results on Google and other major search engines. Many SEO experts are predicting that social signals and linked social media pages are going to have an even bigger impact on search results pages in 2017 and beyond, as compared to the impact they have right now. If you do not have Facebook, Twitter or Google+ pages that are linked to your website, you may want to create and develop those pages as soon as possible.[/vc_column_text][/vc_column][/vc_row]