Why are people constantly searching, “How to get more traffic to your blog”? Everyone wants more traffic to their blog. Online content endures as marketing’s greatest tool, and the conversational and easy nature of many blogs is very appealing to all.
So, why do people struggle with this? Typically, they are concentrating the majority of their efforts in the wrong area. Instead, it is helpful to analyze the strategy from a new perspective, stay on top of trends, and apply equal effort across any weak points in the current strategy.
To begin, here is a blogging fact of interest: some readers like numbered lists that let them know how long it might take to skim a blog post. Here are 11 ways to generate more blog traffic.
More posts equal more opportunities. More opportunity to tap into a topic with more audience interest. More opportunities to rank higher for certain keywords. More opportunity to find just the right voice, and prove to Google’s algorithm that this is a website with plenty of fresh content updates.
Prioritize content quality.
In the process of trying new SEO techniques and posting frequently, it is easy to lose sight of the importance of quality. Well-written, high-value content will always attract traffic. Everyone should practice inserting their key phrases naturally, and commit to publishing content free of errors and packed with useful information.
The reader’s experience and what they take away from the piece is ultimately a greater priority than search engine rank. It just so happens that if visitors find the piece to be incredibly valid and relevant to their query, it has awesome potential to climb in rank.
It is pointless to wonder how to get more traffic to your blog if one never strays from the blog to perform outreach. Successful bloggers engage with their followers on social media and produce other types of content to serve them. They answer questions, leave comments, and network with other bloggers. This makes them more “real” to online visitors, who will, therefore, think about them more often and contribute traffic to their blog.
Never stop reading.
The best bloggers read a lot of blogs themselves, as well as current news stories and social media posts. They have their finger on the pulse of what is trending and what is performing well for other bloggers. Knowing what kind of information competitor blogs are posting about a topic is especially important for the next tip.
Build upon existing information.
Those who know how to get more traffic to your blog always begin by taking a look at the top results for keywords they want to use. These are the blog posts they hope to top. To do so, they will use the skyscraper technique. Their blog will contain the information that got competitors to the top, but with additional detail or fact that ratchets the value quotient up a notch.
While building upon existing information, one should always be mindful of content that is too similar to what is already out there. The goal is to produce something better using a strategy that works, not replicate what has already been shared. One should always check their draft against the pieces they “adapted” to make sure they did not unintentionally absorb and reuse phrases, analogies, and the exact order of presentation.
People read tons of lists on how to get more traffic to your blog and make this one mistake: doing everything. They sign up on every social media platform, buy ads, post daily, start a podcast, build an email list, write an eBook, and use every single SEO tactic they know of. It is fine to do all of this throughout a blogging career, but it is not sustainable to do it all at once. Deploy a more streamlined strategy and build upon it over time.
In addition to recognizing that the current strategy is not pulling in traffic, one must understand why. First, rule out the most common causes of low traffic. Site speed and highly competitive keywords could be to blame. Unfortunately, the problem is frequently low-quality content. Clickbait headlines, huge blocks of text with little useful info, keyword stuffing, and typos all signal areas that should be tended to more carefully.
Produce timeless content.
Viral trends and extreme niche topics all have their place in the blogging world. Still, there’s much to be said about crafting a blog post that withstands the test of time. Good bloggers come up with topics and provide information that will still be good five years from now. Ultimate guides are a good example of this.
Take it slowly.
Truthfully, many hopeful bloggers never give themselves time to hit their stride. Even with a few great posts and effective foundational SEO, it takes patience to see the kind of growth that inspires them to keep posting. Bloggers who take their time creating posts give themselves the space to optimize fully and come up with ideas no one else has published.
They also do not always start posting as soon as they start creating. Having a backlog of top-quality posts is a good way to prevent burnout. Finally, patience is a good quality to have when developing a brand voice. It’s a key to success that is refined over time.
It is hardly a secret that successful bloggers don’t work alone. They may have a webmaster, a visual content assistant, an editor, someone who drafts their blogs in the first place – or all of the above. This does not negate the fact that the “face” or boss of the blog has the winning strategy, ideas, and goals.
Working with others is a good way to learn and expand what the blog has to offer. The bottom line is that professionals know how to get more traffic to your blog. Never hesitate to reach out to an agency that can help write, edit, or lend a hand with SEO.