Choosing the right blog writing service for your business is a decision that will impact your company’s foreseeable future. There are many blog content companies to choose from, so finding the right one can sometimes seem a little daunting. Remember, only one will be the perfect match. Knowing how to choose the best blog writing service will help you during your search, landing your company right where it needs to be.
The Best Blog Writing Service
The right blog writing service for your company means that the service you have chosen understands your company’s needs and goals. The right blog writing service understands where your company currently stands among your competitors and in search engine positioning. This service will take the time to research your company and find where your strengths and weaknesses lie. They will advise you along your journey to an increased online presence, better engagement, and increased sales.
What is the Basic Purpose of a Blog?
The basic purpose of a blog is to:
•Increase the depth of your website
•Create more content density
•Integrate keywords naturally and organically into your web content
•Provide a service for your audience, offering them information and/or entertainment
•Keep your website regularly updated with fresh, high-quality content
Increasing the Depth of Your Website
Increasing the depth of your website means to A) provide greater coverage of information for your visitors, and B) provide a greater range of valuable information for your visitors. To explore this idea, first take a look at your website. You know what it is you are trying to convey, which messages your website is giving. Now, does your website clearly explain the process of its use? Can your visitors navigate easily to each and every section of your website because it is easily explained where they are going, and why? How about delivery options? Is there an excerpt which leads to a full page, or is it completely explained where it is, or is there a link to a Delivery Options page?
Your website should be easily accessible, and all questions pertaining to the workings and processes of your website should be front and center. All information should be readable, meaning that all information should be easily consumable and understandable. Every piece of content should be in its place, and this includes blogs – or, linking to them.
Blogs can be used to help explain different aspects of your website and the services or products offered. The delivery options? You know, the page that is a foot and a half long? How about providing only the pertinent information, then linking to a blog to explain the rest? The blog can be witty and fun to read, yet still possess valuable information and insights. It can fully explain the process of delivery. Another can explain why this method is valuable. Yet another can compare your delivery methods to your competitors. The same can be done across the board with every bit of information your website offers, or should offer.
Creating More Content Density
Increasing the depth of your website now transcends to creating more content density. Creating more content density means to drastically increase the content of your overall website. Many websites have images, for example. Now, the image translates simply to code which is then read by Google.
At this point, out of every image you have measured against every bit of actual text per page, you may have a disproportionate ratio of images versus content. If your content to image ratio is less than 15% (at the lowest point), that means search engines such as Google are having to sift through more image codes than actual text content per page.
This isn’t good.
How do you counter this? Blogs! That’s right, more and more blogs. Do blogs have images? Of course, and they should. However, you should limit blog images to only one or two images to ensure a proper balance of images to content. As you build up your blog section, your text content will begin to outweigh your images. This is a good thing. You want search engines spending more time evaluating your content, rather than sifting through code trying to find relevance. Blogs should not be sporadic. They should be uploaded regularly to ensure maximum exposure, balancing, and keyword usage.
SEO: Organic Keyword Integration
Organic keyword integration means more than simply placing your focus keyword or long tail key phrases into your web content. Too many companies believe that if they plaster their main keyword all over their website, search engines like Bing and Google will rank them higher.
This is false.
Organic and natural keyword integration does not even mean only to focus on where or when to place your keywords or phrases. Although this of course is a component of proper keyword use, it is not the end-all-be-all of keyword integration. Organic and natural placement actually refers more to the authority in which keywords or phrases are used. This means that if your keyword is Car Mechanic, you do not simply place this keyword throughout your website’s content. You must use authoritative algorithms in order to define the keyword, and demonstrate proper authority over the keyword itself.
For example, variations of this keyword should be used predominantly. Variations and descriptive text in regards to Car Mechanic should be used such as Auto Mechanic, Automobile Repair, Auto Repair, Engine Repair, Engine Part Replacement, Auto Collision Repair, Faulty Auto Electrical System Repair, Fixing Your Car or Truck, Truck Mechanic, etc. In addition, the use of words which describe makes and model go a long way, as well as mentioning the area of operations.
Blogs are the perfect way to enhance your keyword usage on your website. Remember, your blog is a part of your website. It is just relegated to a certain section so your website itself does not get bogged down with page after page, making it increasingly difficult to navigate. Blogs can help your company to broaden its horizons when it comes to keyword use, thus, increasing value to your readers and increasing your relevancy factor in the eyes of the search engines. They also provide a fantastic service to your audience.
Providing a Valuable Service to Your Audience
People love information. People love to be entertained. People love free stuff. These things can be provided to them in the form of blogs! Blogs provide a valuable service to your readers for several different reasons.
For one, they can be useful when they provide free tips and tricks, or insights into your industry. For example, glass repair shops can write blogs on how to repair broken windows. This blog can be fun, and chalked full of valuable information. The chances are, they will buy the glass from your company, and most likely, will still call for a service visit to their house to do the actual repair. Why would they do this when they already have the information? Because you have now successfully demonstrated that you are knowledgeable in this area. You have shown you are an expert, and that you know the ins-and-outs of glass repair. Reading about it is one thing. Doing it is another.
Providing a free service such as explainer blogs, how-to blogs, tips or advice blogs, opinion blogs, insight blogs, instructional blogs, or any blogs you can think of will always be of service to a group searching for this specific information. Simply put; blogs provide a service. Blogs that explain in depth information in a readable and digestible way is considered a high-value service. They are a great way to help build an audience. One that appreciates your company right from the start. This appreciation converts to brand-loyalty. There is no better type of business that one which caters to a growing group of loyal followers. In addition, your website will be constantly updated with fresh, high-quality, and valuable content – furthering your offerings to your audience.
Regular Content Updates
Do you know what search engines and your customers have in common? Both are in need of fresh, high-quality content on a regular basis. Search engines just love the activity. They love being fed information about your service and company as a whole. One thing that many companies fail to realize, is that your clients are not yours. If they found you on a search engine, they are customers of that search engine. The search engine then referred that person to you.
That’s right. Your customers are actually customers of search engines like Google, Bing, and Yahoo. In fact, Google has made this information public and well-known. Searchers are their customers. Therefore, they want to provide their customers with the best experience possible. This is done by providing them with the most relevant information in response to their query.
This is why many are not doing well in their SERP positioning (where you rank on search engines). Many are under the impression that they must outwit the search engines, find workarounds, or flat out try to cheat the system. In fact, the most common mistake among many companies is trying to optimize their website for the search engine.
This is simply a mistake.
The search engines simply want your content to be optimized for your audience! Not the search engine! This very simple oversight has costed many businesses countless millions in failed SEO work, and decreased rankings. This is a shame considering the fact that most SEO and content services should know this basic information. However, all too many do not. They update their client’s blog section with blogs, some well-written, only to find no audience, no ranking, and no true SEO value. When updating your website by way of blogs, they must be filled with relevant information, organic keyword integration that is aimed specifically at your audience – not the search engines – and they must be engaging, insightful, and offer a true value to the reader.
When it comes to choosing the best blog writing service, if they are not in-line with these basic core principles, perhaps you should keep looking until you find one that is. This knowledge should be used to better your company’s standing, giving you better insight as to how to properly choose the best blog writing service for your company. Your company depends on you making the right choice, so make sure your decision is an educated one.