Today more than ever, people are trying their hand at starting their own business. What many don’t realize is that millions are becoming successful every year! In fact, these 3 simple hacks will help almost any startup better their chances at becoming successful. The trick is to create brand awareness. And yes, piss people off.

Step 1: Brand Evangelism

You are probably asking, “What is brand evangelism?” Brand evangelism is a method of WOMM, or word of mouth marketing. Word of Mouth AdvertisingAlthough you may have read that word of mouth marketing is dead, believe me when I say that word of mouth marketing is very much alive. In fact, it is the most dominant form of marketing on the planet – and it’s free. 

It is very, very simple to get started. Ever hear of a thing called Facebook? How about Twitter? Instagram, maybe? Social media marketing is the most valuable tool in any successful company’s marketing arsenal. No, you don’t have to pay for ads. You just have to be interesting! 

First, focus on being proactive, productive, and broaden your friends list.Simply get the word out about your brand, product, or service through your social media channels. Talk about them (or it) in a fun and exciting way. If your product is a new coffee grinder, join groups about coffee. Find anything that has to do with coffee, i.e., coffee enthusiasts, coffee connoisseurs, etc. 

Next, find someone you personally know with a huge friends list, and ask them to endorse you! After that, you ask your friends, or fans of your product, service, or brand to endorse you! Connect with people. It is the bare essentials of word of mouth marketing! If you garner enough attention toward your brand, product, or service – this attention will spread. This is the key to unleashing a viral campaign that could turn into $$$. 

Simply do this over and over and over, again. With enough hard work, word will spread.

Step 2: Be Different. Very Different.

While you are attempting to secure a viral social media presence, you must ensure something else. Be different. Be very different. Blending in does not lead to success. Is your neighbor successful? Is the guy in the cubicle next to you successful? How about the girl

Be the Red Paper Clipwho handed you your burger during lunch time. Is she successful? Now, how about the owner of the company you work for. Is he or she successful? Yes.

You see, never “blend in”. You MUST think outside the box. 

DO:

 •Dare to be different

 •Do not conform to industry norms

 •Set yourself apart

 •Make your website look and feel different than others in your same market

 •Make bold statements

 •Invest in a content & blog writing service

 •Network (Find allies in markets that complement yours. Example: If you started a car engine repair shop, make friends with auto parts distributors, auto body repair shops, etc.)

 DO NOT:

 •PLAY IT SAFE


•Model your website after another successful one in your market

 •Write your own blogs or web content (Your time is better spent running your business)

 •Be afraid to offend! 

Step 3: Piss Everyone Off

That’s right. Everyone. You may think this is a crazy, or counterproductive move, but you would be wrong. Ever heard the saying, there Do Not Play It Safeis no such thing as bad publicity? Well, it is true. There have been numerous studies on this notion. Every study has shown the same thing. Bad publicity can increase the sales of small businesses simply because of one concept: brand awareness. 

Think about it this way, have you ever sat around a table having a discussion with friends – only to have one of them say the most ridiculous, offensive thing you have ever heard? Did you just sit back, smile and nod? Nope. You argued the point. Next, other people jump in. Soon, everybody is in on the discussion. 

If someone walked up to you and said, “Your favorite movie of all time sucked, and here’s why…” Are you going to stand there and let them tell you a bunch of asinine reasons that sound as though they never even saw the damn movie to begin with? OF COURSE NOT! You are going to argue the point. Anyone who has had a 3-day Twitter war or a week long battle with someone on a random discussion board can relate.

Try this little experiment: Go on Facebook. Post the most off the wall thing you can think of. Don’t say something that will get death threats, just something that is mildly offensive, or goes against popular opinion. Say it bluntly, in one short sentence. After you see the result, you may understand this concept. Pissing people off gets people to engage.

Now, again, you don’t have to say something deplorable for this to work. All you have to do is go against the grain. Start your post by saying something like, “5 Reasons Forest Gump Sucked” or, “10 Reasons Why You are a Bad Wife”. Titles like these get responses. They get engagement. Afterwards, you can come up with a few points, and you will have all the attention you can handle.

Now, attach these posts to your brand, website, product, or service, and watch your site visits increase. Create enough engagement and…

BOOM!

You have brand awareness.

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