Dental practices from all corners of the map are experiencing something they likely never had to face before: a flood of competition.
Of course, there has always been the town’s “leading” practice. But you have your patients, and they have theirs. Unless you are the town’s leading practice, then you have nothing to worry about. Except staying that way.
The fact of the matter is, the internet has made the world smaller. It’s no longer about driving down the road and seeing a dental practice and pulling in to make an appointment. That went out of style, for the most part, in the 70’s and 80’s.
The 90’s brought about a wave of practices because the internet made it easier to get found by those looking for dental services.
Now, in 2017, practices are sprouting up everywhere. At least it may seem that way. Front page real estate on Google and Bing! is shrinking, and dentist’s websites are stretching out for miles.
What page one practices from page two practices? Is it what they have to offer? Is it how long they have been in business?
No. It’s the quality of their web content.
Expert Dental Content Writers
In order for your website to rank high in your local market, you need high-quality website content.
This includes organic keyword integration, incorporating high-value keywords and long-tailed keywords into your content naturally. Keywords, both long and short, must be placed where they are needed, where they provide the reader with the most value. Keywords let the reader know that they are where they want to be.
They also let search engines know what your site is about. Not just as a whole, but section by section. Organic keyword placement lets search engines understand the topic of a specific section, and professional dental content ensures each topic or section is tuned only to the specific parameters of the given subject.
In other words, if the section is discussing the details of Antibiotic Prophylaxis for Heart Patients, the details regarding the prevention of bacteremia must stay at the forefront, including causes and possible outcomes.
Your Dental Practice
It’s not just about pleasing search engines or “readers” of your content. It’s about providing the best information possible to those looking for a dentist.
There are hundreds of dental services. People all over the world are experiencing dental problems every day. They are also looking online for a local dentist. Once they find one in search results and click through to their website, they will begin looking for information.
This is what separates successful dental websites from unsuccessful dental websites.
If someone is looking for in-depth information on whether diabetes affects dental health, you want to be the dental practice that offers information on this topic. If someone is looking for information regarding pediatric dentistry, you want to be the dental practice that offers in-depth information on this topic, and so on and so forth.
The point is, don’t let your dental website become another one of the 92,800,000 results on Google. Your website needs to be in the top ten, page one, for your area.
Take the time to invest in high-quality dental content writing services and ensure your dental practice is found by the people who need your services the most. Be the internets “leading” practice in your town.
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