THE ART OF COMMUNICATION

In its purest form, communication is a tool which is used to express need.

Through the generations, the evolution of communication has broadened its scope exponentially. To some, business communication is looked at as a science. However, modern communication is an art.  

The reason for this is due to the fact that communication in its most primitive value is to express the most basic of needs; hunger, anger, joy, and pain. This may seem confusing, as these may not be topically related to art. Although, if we look at this act of communication in more depth, we find that we are able to increase our odds of success through communicating our needs by using a wider array of communication tactics including body language, unconventional speech, “decorated” or poetic words, and through creative storytelling methods.

These tactics have grown throughout history, and have now become everyday tools such as social media, digital marketing, and multimedia marketing platforms. 

Business communication has not only become an art stemmed from the need to express information, but it has become the norm of experience through most any online endeavor.

Simply scrolling through Facebook to see updates from our friends and family exposes us to countless advertisements. Even our friends and family showing us their favorite brand of coffee are supplying some of the most valuable forms of advertisements – word of mouth. 

However, even these “word of mouth” advertisements have become much more. They now use descriptive language and enticing imagery through the use of filters in order to “paint” their product of choice in the perfect light. Businesses around the world are rejoicing due to the modern art of business communication.

 

THE VALUE PROPOSITION OF INTERNAL COMMUNICATION

The value proposition of internal business communication is quite complex. Internal corporate structure sometimes struggles to remain on the cutting-edge of the changes in communication.

Yes, most are aware of social media marketing, but due to internal hierarchy, it becomes nearly impossible for many companies to implement a truly successful strategy. Not only in social media but marketing, in general, has become a strained endeavor among many chains as they struggle to find their identity in a rapidly changing society.  

The value proposition of internal business communication is quite complex. Internal corporate structure sometimes struggles to remain on the cutting-edge of the changes in communication. 

Yes, most are aware of social media marketing, but due to internal hierarchy, it becomes nearly impossible for many companies to implement a truly successful strategy.

Not only in social media but marketing, in general, has become a strained endeavor among many chains as they struggle to find their identity in a rapidly changing society. In fact, society itself, or so it seems, sometimes struggles with its own identity at times.

Therefore, the companies that market to a specific group or demographic may find themselves in a struggle to remain relevant. It is because of these changes, which are occurring due to the indulgence of the internet as a communication tool, ironically, that many businesses are attempting to put emphasis on internal communication as a foundation to successfully transferring information externally.

 

THE VALUE PROPOSITION OF EXTERNAL COMMUNICATION

The value proposition of external business communication has been quite simple.

It is no longer centered around innovation and ingenuity, but standing on the shoulders of those who have discovered simply to introduce a new element. This is the basis of social, digital, and multimedia marketing tactics. In fact, to “discover” how to do these things, one must only “Google” the information. 

Therein lies the problem. 

As we move into 2018, audiences are looking for originality once again. They want something truly new. These companies that are simply “reinventing” a communication tool previously introduced by another company is quickly becoming stale.

People, it seems, are thirsting once again for something new. The true value proposition for leaning on originality also embodies its risk; original means untested. It means new.

However, when the correct formula has been reached, a trend has begun, thus, companies once again become profitable or new businesses become known businesses. This is why many companies are outsourcing there needs for communication.

 

CONTENT WRITING SERVICES IN BUSINESS COMMUNICATION – OUTSOURCING

Outsourcing is nothing new. Neither is an in-house communications and content division.

Outsourcing for content, however, is quickly becoming the new norm. A content writing service can help a company free up an entire division, placing their skills in areas of better use.

Outsourcing business communication needs to a company which specializes in a communication can also increase conversions while increasing website engagement. In addition, using a content writing service alleviates the need for insurance, utilities, and managerial oversight for a whole department or division.

A content writing service is without bias, wanting only to cater to the needs of the business who has contracted them.

For students who are interested in pursuing degrees in business communication, seeking employment at a prestigious content development firm would be a wise choice as we move into 2018, and beyond. Where these departments within corporate structures once flourished, are now dwindling as outsourcing becomes more prevalent.

In the dawn of originality comes the end of an era of creating content internally within structured communication departments, regurgitated marketing methods, and backward thinking.

Remote workforces, like in-house content writing services, are becoming standard and college students would benefit greatly from acknowledging these trends and acting on them. 

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