Have you ever heard of ghost blog writers? Many successful blogs have a few things in common. The content is great and well-targeted toward its intended audience. The blog posts are fully optimized, have fascinating headlines, and include a high-quality visual. They post on a consistent basis. And sometimes, they use ghost blog writers to make it happen.
What Do Ghost Blog Writers Do?
Most people know what a ghost writer is. Ghost writers are paid to write for others, who take credit for the writing.
Taking credit for someone else’s work may sound like something no business wants anything to do with, but ghost writers consent to the arrangement in exchange for the money. In fact, many enjoy their anonymity and have no desire for the credit they are handing off.
Being a ghost writer also offers writers the opportunity to step into someone else’s shoes for a bit. This can be more creatively challenging and rewarding than adding a piece to a public portfolio.
Plus, the brands who hire ghost writers, and specifically, ghost blog writers, are not necessarily incapable of producing their own work. It is merely that running a blog is tough, time-consuming work.
And with respect to blogs, audiences come to trust and rely on the author. This is often the site owner or spokesperson for the business. Therefore, they cannot rely on a steady stream of guest posts when there is no time for blogging. The audience has built a relationship with a particular persona.
When the “face” of the blog is unavailable, the ghost blog writer is a capable stand-in.
The Biggest Benefits of Hiring a Ghost Blog Writer
Once people accept that hiring a ghost writer is, in reality, a common and acceptable practice, they can begin to see the many other benefits of outsourcing blog writing. Here are a few advantages ghost writers offer.
They are open minded.
When someone’s name/persona/image is attached to a piece of work, they are understandably protective over the content. Ghost writers are open to seeing things through the “author’s” eyes. They want to be their best possible representative.
In doing so, they will not judge the content or topic. If a blogger needs a post in favor of an idea the contracted ghost writer personally opposes, the ghost writer will proceed to put themselves in a position opposite where they usually find themselves. Indeed, every ghost writer throws themselves headfirst into perspectives they do not personally identify with.
They bring more ideas to the table.
In many cases, the client will bring an outline or rough draft that summarizes what they would like their blog post to cover. Yet other times, they provide only a rough example of what kind of content they would like.
A ghost writer is able to work with either, and will bring forth their own ideas, further simplifying the client’s content creation process. Bloggers who are not even sure what their voice is can find it through the right ghost writer.
They have a serious code of ethics.
Ghost writers take contracts very seriously. They understand that they have been paid for the writing, and that they do not own it or have any right to later claim credit for it.
After all, if they did not adhere to the basic principles, no one would hire them as a ghost writer again. They would have no career! The entire point is to position the blog owner as an expert. Readers cannot trust someone that openly puts their name on someone else’s writing, just the same way that no one wants to touch a “ghost writer” who breaks confidentiality.
The transaction and reputation of both parties moving forward is based on trust and discretion.
They are expert researchers.
A ghost writer could never be trusted as such if they did not perform deep research. In order to fill someone else’s shoes, they must study the topic, industry, and author they are subbing for.
This is what helps them blend their work seamlessly with prior work that may have been published under the same name. In cases where the credited author does not have an established repertoire, the ghost writer will perform market research, check in with any competitors, and conduct interviews with the client to ensure they hit all of the right marks.
They know SEO.
Search engine optimization is a big reason why bloggers do not find enough time to simply publish a post. Fortunately, ghost blog writers have the same skills as a copywriter educated in optimization, just with added anonymity.
So, in addition to getting top quality work they did not have to invest so much time in, the client can enjoy a more agreeable spot in search results.
They add hours to the day.
That time investment is the biggest draw toward ghost writers. It is important for bloggers who want to grow their audience to publish content often, which can be impossible if they are working on small teams or are even working alone.
With a ghost blog writer, one independent blogger can become a secret two-person team.
It is most important that people bear in mind that hiring a ghost writer does not mean that the blogger does not have the skill to become successful on their own. It means they work smarter, not harder.
However, ghost writers are also the best choice for genuine experts who do lack writing skills. Experts who work with complex concepts, technical industries, or with numbers do not need to be good writers to be respected experts.
That said, some businesses and individuals can feel awkward about approaching a ghost writer. Fortunately, writing services make it easy. Brands and businesses rely on services for all types of content – not just ghost writing.
A client can discreetly sign up and speak to an account manager about hiring ghost blog writers. Services also increase a client’s chances of finding a ghost writer who has actual experience in the industry, on top of being a seasoned behind-the-scenes blogger. In the end, having a ghost writer produce content is more cost-effective than missing a post in the regular schedule and losing an important piece of the audience.