I’m sure you’ve heard it over and over by now: Your company needs to blog.
I’ve covered this topic many times and from different points of view, showing you why your company should blog, but this time we are going to discuss the 5 best reasons why your company should blog every week.
Reason #1: Audience Building
For starters, let’s say you already have a decent size audience, meaning that you have a good number of people who read your blogs. Unless your website is getting 100,000 monthly visitors or more reading your blog posts, you still have a lot of work to do.
Not only does building an audience means you get more site visitors every day that could potentially become paying customers, but that many visitors each month gives you an entirely new revenue stream through monetizing your blog.
Using Google AdSense is a good way to start out, but your company could also begin negotiating individual advertising contracts. Advertisers could potentially pay your company a lot of money just to place an ad on your sidebar.
Reason #2: Higher Search Rankings
Every blog post carries with it the power to rank on search engines individually, but they also add to your websites overall SEO profile. This means that the keywords targeted by your blog posts help your entire website rank higher, as long as you have a sound content strategy put in place.
If authorities in related industries link back to your blog posts or if websites with a high DA (domain authority) contain links back to your posts, it tells Google that your posts are an authority. This will make them rank higher.
This takes us to…
Reason #3: Build a Content Marketing Strategy
Creating and implementing a viable content marketing strategy can help you to build valuable backlinks. Backlinks, as you may or may not know, are a ranking factor.
Now, while backlinks do help your posts and website as a whole to rank higher on search engines, a content marketing strategy has a lot more to offer than just backlinks.
Having your posts linked on social bookmarking sites, social media platforms, and indexed on directories and smaller search engines can help you to build your audience, get your website more traffic, and increase your backlink profile drastically.
Reason #4: Entertainment and Education
A blog is more than just a way to gain backlinks and more traffic. Blog posts entertain your site visitors and provide them insights about your business or service, offers top lists or how-to articles, or in some way educates them.
Remember, the reason why someone would click on your post link is that they feel they will be receiving some form of value. Whether it’s to laugh or to learn, people just don’t want their time wasted – especially when they are reading a post related to a product, service, or company they would like to learn more about.
Reason #5: Consistency is Growth
It’s one thing to post a blog every now and then, and to post multiple blogs every single week.
Companies like HubSpot haven’t become the authority that they are by posting great content alone. They understand the key is to publish great content on a regular basis. Believe me, they post a lot – and it pays off!
Not only does it regularly provide you with opportunities to drive more traffic, generate more backlinks, and build your audience – but it does these things through consistency. Posting on a regular basis gives readers something they can count on.
You wouldn’t believe how many times I’ve been asked if posting too many blogs at one time will make Google think it’s spam. The answer? A resounding NO. You can post hundreds of blog posts at one time. As long as the content is quality, search engines will NEVER think it’s spam – EVER.
In fact, the more content you publish at a time, the better.
Posting blogs every week has the ability to:
- Build a loyal audience
- Drive more traffic to your website
- Help your website rank higher
- Capture more leads and sales
Note: According to Foxtail Marketing, posting 4+ blogs every week can drive up to 4.5x more traffic to your website than posting 0-1 blog per week.