Why bother with copywriting tips? Writing can be great without boosting sales. Possessing the skillset of both an excellent copywriter and a persuasive salesperson is not incredibly common among business managers, entrepreneurs, CEOs, and others. However, with the most helpful copywriting tips targeted at higher sales, everyone can get a better idea of what is missing from their current copy.
Here are ten tips that will infuse great copywriting with the impact needed to drive sales.
1. Limit open offers.
No collection of sales copywriting tips is complete without this.
People see things they want at every turn. Every user online is a prospect who takes in countless buying opportunities daily. Therefore, making the value of a product or service evident is not enough.
People must feel an urgency. They have to be able to anticipate the regret they will feel if they click away. Letting the audience know that there is a time or quantity limit on an offer is best.
2. Active voice rules.
Writing lacking in strength and impact? The words make sense, but they just don’t land as they should. Often this is because there are too many passive sentences. Professional copywriters who concentrate on sales use active voice wherever they can. At content agencies, this is a primary focus of editors who review the work.
An active voice plugs the reader right into the piece. Passive voice has more potential to read as something that doesn’t apply to them. Most importantly, active voice flows better and is easier to read. This is vital when recalling that not every reader reads at the same level, and most would rather skim, anyway.
3. Answer questions.
When an audience member is reading something that does not answer their questions, they feel the writer does not understand them. This means they are not the source that can solve their problem.
There are cases in which copywriting that sparks questions can be valuable, but this does not apply in sales. For persuasive copy, a writer has to be so in tune with the audience that the copy eliminates their resistance. Questions leave doubt, and doubt is resistance.
4. Keep the call to action short.
Calls to action are not paragraphs full of instructions and sweet-talk. They are most persuasive when very brief. “Add to cart”, “Claim your copy”, “Get the coupon”, and more are all direct and to the point. There should never be any confusion surrounding how and where to make that sale.
5. Give a sense of belonging.
Before making people long for a product, make them belong. This can be done with complete branding and opportunities for interaction. The tone a business uses and visual cohesion across all platforms can create an atmosphere of exclusivity.
Blogs and social media copy can spark discussion and introduce relevant ideas. This can confirm to visitors that they are among like-minded people.
6. Use specific data where available.
Businesses and brands know which of their products sells most. If a product or package is really popular, let people know exactly how popular it is. “This is our most popular item” is not as convincing as “14,000 satisfied shoppers can’t be wrong!”
Every number or statistic that speaks favorably has a place in sales copy. “85% of users saw smoother, clearer skin” supports claims far more effectively than “This product works for many people”.
7. Ignite the senses.
Everyone has read something that made them feel as though they can smell, touch, taste, or hear what they’re reading about. This isn’t just for prose; inserting a sensory word when describing a product can be very magnetic.
Professional copywriters are best at this. While a sensory descriptor is great, it must be the right word. Additionally, it should only be one word. Trying to give readers a sensory experience can lead to over-description, which the next tip addresses.
8. Powerful words are better than too many words.
Some writing copy to persuade readers to purchase say too much in an attempt to be convincing. Choosing one right word has more power than many words intended to evoke the same feeling. Professional copywriters will typically review their work to see where a cluster of words can be replaced by one powerful word.
9. Spend time on the headline.
There is not a single format in digital or print marketing that does not benefit from a great headline. People should see it, and immediately feel as though they must read it – now.
Headlines should indicate what the copy concerns, so it can attract the appropriate audience. Headlines are also important for SEO purposes, so a piece has a shot at appearing in the results for relevant queries.
10. Don’t stop at the headline.
Writing great headlines is one of the most popular copywriting tips anyone may come across. However, advisors inadvertently underrate the first few sentences of the copy by pushing for that fantastic headline. The first sentences of a piece are almost as critical.
It is, therefore, best to see the first few sentences as a continuation of a great headline. Reeling a reader in with a great headline is not worth the effort if a poorly composed introduction just turns them off.
How to Avoid Reading More Copywriting Tips
Hopefully, the above tips provide insight as to why the current copy is not converting at the best possible rate. Sifting through tips will not, however, get businesses the quick results that many are looking for.
That is precisely why copywriting agencies work with carefully chosen teams and efficient deadlines. There is no guesswork as to what effective sales copy will entail, or who should write it. Editing, SEO, and even visual details, such as high-quality images, are included with submissions.
Most of all, businesses get great benefits they never expected from copywriting services. A sales copywriter nailing the tone and language that an audience responds to can inspire future content and help sharpen a brand identity.
It is key to choose an agency that can share results they have gotten for other businesses. Agencies who test a writer’s skills for verification of experience are a cut above, too. After all, it is these writers who are the source of all of the best copywriting tips in the first place.