#1 Articles Establish Authority
#2 Articles Build Your Online Reputation
Building trust is a very important part of growing your customer base. Trust creates the willingness to buy from you.
Your reputation depends on the value of your content. Articles can provide this value. Factual information is trusted information and trusted information is what will make you a trustworthy company.
SEO article writing holds the keys.
Your online reputation is real. When the information that you have provided is read and found reliable, valuable, and consumable, you are recognized as a trustworthy source for information. This also shows Google that your site is valuable to its users.
#3 Articles Will Keep Them Coming Back
One of the goals of publishing high-quality articles to your website is to bring in traffic.
What you may be overlooking, is the power of repeat visitors. Repeat visitors show search engines that your site is a solid source for trustworthy information. It also means that you are providing a valuable service to your customers, as well.
This is the power of posting articles.
Articles are fantastic for 3 main reasons; one, they help improve your bounce rate dramatically. Second, the chances of your visitors making a desired action greatly increases. Third, they provide a wealth of engagement and interest. These will keep visitors coming back.
#4 Articles Offer Verifiable Information
When someone reads an article, they expect claims that are made to have a way to verify them. Fact verification is very important when it comes to certain subjects.
You would never expect a medical journal to provide answers with no way to verify the accuracy of the information.
But articles can still sell.
Articles can take on numerous tones. They take on many roles. Articles can sell or promote services or they can be unbiased, but they always show your audience your information is high-value. They also help Google recognize that you are an authority.